There are numerous reasons why (YOUR) cold calling does not work – is the not so simple answer. This particular statement leads to self-doubt in your ability to sell, your belief in the product or service, burnt leads, frustration at prospects, anger and so forth. Whenever I receive a cold call I welcome the opportunity […]
Depending on one’s level of experience and industry, the answer is not the same. Of the hundreds of individuals and businesses with whom I have spoken, the worst offenders “to-date” in an industry where cold calling should take place is internet advertising. This is for numerous reasons, including the inability to pitch and ask questions.
Simply put, there are numerous reasons. Whether you are using LinkedIn inMail messages or sending emails directly, there are sets of rules that one should abide by in order to deliver an effective message; an effective message being one that reaches and is acknowledged by the target audience. The CTA (Call to Action) is dependent